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Industry Trends

Emotional value equals market value: The rise of healing art!

Release time: 2022-11-05 08:55:24popularity:0time

In the current art market, we have observed a clear trend: paintings with healing qualities are gradually moving from the margins to the mainstream, and are increasingly favored by both experienced and emerging collectors. This phenomenon is not simply a "chicken soup for the soul" consumption, but is based on the following deep-seated value logic.


1、 Macro social background: The emotions of the times give rise to a 'spiritual necessity'


1. The collective resonance of the "weary society": We are in an era of high connectivity, information overload, and increased uncertainty. The public is in a chronic stress state of multitasking for a long time, and mental exhaustion, anxiety, and alienation have become common "diseases of the times". In this context, the function of art is undergoing a fundamental transformation - from simple aesthetic decoration or ideological criticism, to providing a space for spiritual shelter and internal repair. Healing art precisely responds to this great 'spiritual necessity'.


2. Value shift after material abundance: With the satisfaction of basic material needs, especially among high net worth collectors, their consumption and collection motivations are shifting from "possession" to "experience", and from "external manifestation" to "internal abundance". They pursue not only the preservation and appreciation of assets, but also emotional assets that can improve their own and their family's quality of life and bring lasting spiritual joy. A work that can make people ponder, calm down, and gain energy has a daily return rate far exceeding that of a collection that only has academic value but is unsettling.


2、 Collectors' psychological motivation: from owning works to accessing "experiences"


1. Seeking alternative experiences of "flow": The creative core of therapeutic art such as New Flow Abstract Expressionism is the "flow state". When collectors gaze at such works, it is easy to be transported into an immersive experience. The dynamic balance and color blending on the screen will guide the viewer's nervous system from the chaotic "fight or escape" mode to the calm and focused "rest and digestion" mode. Collecting it is like having a "visual gateway" to a peaceful state at home.


2. Declaration of identity and values: Contemporary collectors, especially the new generation, tend to collect works that align with their personal values. Choosing healing art is a silent declaration: it indicates that collectors pay attention to their inner world, value mental health, and pursue balance and wisdom in life. This is more tasteful and profound than simply showing off wealth or fame, and constitutes a higher dimensional 'social capital'.


3. The domestication of the "art healing" function: An excellent healing work is not only the focal point on the wall, but also the "anchoring needle" of the family environment. It can change the atmosphere of the space and provide continuous emotional support for residents. Many collectors admit that after hanging such works in their study or living room, they can clearly feel a more harmonious and soothing family atmosphere. This means that art investment directly translates into an improvement in the quality of life.


3、 Market Value Logic: Scarcity, Resonance, and Growth


1. Create "emotional scarcity": In the era of highly replicated technology, the scarcity of images themselves has been greatly reduced. However, the real and perceptible emotional energy carried by a work cannot be replicated. The core value of healing art lies in the focus, intuition, and life energy injected into the creative process. This "aura" is a unique and scarce resource, becoming a solid foundation for its market value.


2. Wide audience base and resonance: Unlike the aggression and confusion that traditional abstract expressionism may bring, healing art usually has an "open and inclusive" nature. Its colors, light and shadow, and fluidity can trigger instinctive and positive emotional reactions even if the audience does not have a deep knowledge of art history. This makes it easier to cross cultural backgrounds and has the potential to become a "universal classic", thus possessing a broader market foundation and long-term preservation ability.


3. Sustainability of Artist Growth: Taking Ms. Hui Xiaoyu's "New Wave Abstract Expressionism" as an example, it is supported by a complete philosophical system. This means that the artist's creation is not a brief emotional outburst, but a path of practice that can be continuously deepened and explored. Collecting such works is actually an investment in the artist's continuous improvement and deep thinking over a long period of time, and its value growth is more reliable.


Conclusion: A paradigm shift perspective on collecting


In summary, the rise of healing art marks a profound "paradigm shift" in the art collection market: the value evaluation system of art is integrating more diverse dimensions of spirituality and life experience.


This is not only a recognition of a style, but also a choice of lifestyle and a recognition of a philosophy of life. As professional brokers, we believe that the market prospects for such works are not fleeting. It accurately captures the pulse of the times and meets the deep psychological needs of both elites and the general public. Investing in healing art is not only about investing in the soon to become mainstream "spiritual consumption" track, but also about collecting a beautiful and sustainable life experience that can nourish the soul for the future.


Therefore, for visionary collectors, now is the perfect time to pay attention to and systematically collect such works.